Male / Female
Parents (with specific age ranges of their children)
Living in a certain town / state / region
Of a specific age or age range
Of a certain completed educational level
Of a specific income level
Of a specific net worth range
Of a specific ethnic or religious background
Married / Single / Divorced
On Facebook / X (Twitter) / LinkedIn
A veteran
Using an Apple or Android product
Owners of a home (in a specific type of home / apartment)
Owners of a car (and what type)
Owners of stocks / bonds
Carrying a mortgage